The new Paris balconette, made from recycled ECONYL® yarn: basic is sustainable

Tezenis continues to renew its commitment to environmental sustainability with a new eco-chic range.

The brand presents a new bra, the Paris balconette, in ECONYL® regenerated yarn: a next generation fiber produced from recycled materials. ECONYL® nylon is obtained through the regeneration of materials such as fishing nets, carpets, fabric scraps and industrial plastic. A sophisticated process that results in a lightweight and comfortable fiber.

The new green bra by Tezenis is born from ECONYL® nylon. A comfortable and enveloping balconette that’s soft to the touch, in the basic colors of black, white and beige.

The campaign, shot in a flowery meadow kissed by soft sunlight, is designed to celebrate the sustainable airiness of the new bra, a perfect combination of fashion and commitment.

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