The perfect bra is an expression of style and femininity. Intimissimi presents a wide range of bra models in its iconic lines, Pizzo 96 and Pretty Flower 1294, offering all women the chance to find the ideal bra that enhances their shape and personality, without ever forgoing the right support and maximum comfort.

Basic Lace 96 ensures softness, comfort and elasticity. Its delicate weave makes it invisible under any kind of garment, offering sensuality and versatility in everyday life. The Pretty Flower 1294 lace family, a timeless classic. With its two-tone or contrasting floral embroidery, this elegant stretch lace adds a touch of sophistication and instils confidence under any outfit.

For those seeking natural and comfortable support, balconette bras such as the lightly padded Sofia and the soft Daniela, offer an optimal hold without compromising on style, both available in sizes one to seven. For a super-volume effect and an enhanced cleavage, the Silvia underwire-free push-up bra is the ideal choice. There is no shortage of triangle proposals, such as the Adele style, with a design perfect for plunging necklines and a slightly padded cup. Among the collection novelties, Intimissimi presents the new Asia style, which, thanks its underwire and padded cups, guarantees maximum support and an extra-size effect, while remaining super- elegant and refined.

A black and white campaign, iconic and timeless, featuring five women of different ages, physiques and personalities, who share moments of that natural complicity that grows into friendship, support and trust. An intimate and personal bond, like the one created between a woman and her bra, her companion and ally in everyday life.

With different styles and shapes, Intimissimi continues to offer women a wide choice of bras and the opportunity to express their femininity and confidence.

The perfect bra style exists, and you can find it at Intimissimi.

#intimissimicares project: traceability

“Improving is part of our culture. This is our idea of sustainability.”

Since its foundation, Intimissimi has made a name for itself not only for the quality and beauty of its garments, but also for its extensive control over the production chain. 94% of the items sold in Intimissimi stores are actually produced by factories owned by the company in Italy and abroad. This decision allows production management to be coordinated with the other phases of the supply chain, ensuring total dedication to brand needs and the elimination of intermediaries. In this way, it is possible to maintain high quality at an affordable price.

This business model involves significant investments and the opportunity to offer jobs to a large number of employees, for the benefit of the communities in the towns in which the companies are located. In this way, it is possible to guarantee an excellent working environment inside the factories and respect for the human rights of the people who work there.

This transparent approach is reflected to an even greater extent in the intimissimi.com online shop, thanks to the presence of a section titled “traceability” on the product sheet of each garment, featuring the details of the company sites at which it was manufactured. In this way, customers can obtain extensive information about the factory, the production phases, the commitment to issues regarding sustainability and the stories of the people who participated in the production of the items. The union between the brand’s sustainability journey and the supply chain control characteristics have made it possible to take a step forward when it comes to transparency towards customers relating to Intimissimi activities.

Specifically, corsetry items are produced in the Vavuniya (Sri Lanka), Alpha (Sri Lanka), Benji (Sri Lanka), Sirio (Sri Lanka), Fiorano (Serbia), Gordon (Serbia) and Zalli (Bulgaria) factories. The garments then arrive at the logistics hub in Vallese (Italy) and go on to be shipped to stores all over the world.