Hot stuff. Distinctive traits: a statuesque body, cat-like eyes and a fierce attitude for this super sexy style icon. With her classy and elegant demeanor and dusky sensuality, Russian supermodel Irina Shayk is the face of the new Intimissimi knitwear collection.

Fine yarns meet soft lightweight fibers that caress the skin, for an irresistibly chic collection.

The ad campaign is tinged with a timeless yet fashion-forward palette that reflects the latest runway trends with unique coordinated color-block combos. Each garment is presented in classic solid tones of white and black, as well as in camel, a first in the history of the brand’s knitwear.

Three “new neutral” hues run throughout the collection, brightening up ultra-lightweight long sleeve crewnecks, ribbed turtlenecks, maxi cardigans, loose-fit pants and skin-tight dresses. They pair well with any outfit: you can mix & match them to create your own, personal and unique layering effect.

The new season is all about ULTRALIGHT with CASHMERE: lightweight, flimsy and comfortable, it is the finest of yarns. Its feather-like feel and snug fit are a true lesson in sexy yet classy style. Hot news for the collection include soft oversize crewnecks and Henley shirts, for a fresh look that is always on trend.

Luxurious WOOL & SILK yarns – presented for the first time in a wide-ribbed version for extra-long cardigans – are a precious new addition. And we just came up with another “brilliant” idea: Lurex is the ultimate go-to, but revisited with a thin-ribbed appearance.

The new Intimissimi knitwear ad campaign will run globally and will include gorgeous shots of Irina Shayk, along with an extensive digital campaign starring Italian web star and fashion influencer Chiara Ferragni. With her playful and spontaneous attitude and fresh and straight-forward personality, she definitely conveys – through non-verbal communication – the mood of the collection.

Short 15-second videos, 6-second clips and boomerangs are the perfect tools for an effective social media campaign. But that’s not all: the campaign features lots of special and compelling new content, the ideal mix of print and digital.